Free Knowledge Is Everywhere—But Implementation Wins

Introduction

Hormozi is famous for giving away more free content than anyone. His YouTube, podcasts, and tweets could easily be $10k courses.

But here’s the truth: free doesn’t change businesses. Implementation does.

Why Free Content Works

• It builds trust.
  

• It shows generosity.
  

• It proves authority.

Why People Still Pay

Because paid products force action. Hormozi’s Playbooks weren’t about secrets—they were about execution systems.

Lesson for Entrepreneurs

Give freely. But charge for systems that help people do.

The Takeaway

Knowledge is cheap. Implementation is priceless.

👉 Ready to implement? Comment “Clarity.”

– Coach JP