The Playbooks: Why Hormozi’s Upsell Was Brilliant

Introduction

Alongside $100M Money Models, Hormozi launched The Playbooks—a premium upsell.

But here’s the twist: they weren’t for everyone.

What Are The Playbooks?

Detailed, step-by-step frameworks designed to help entrepreneurs implement. Not summaries. Not fluff. Real systems.

Why They Weren’t for Everyone

Hormozi said it himself: if you’re not ready to execute, don’t buy. The Playbooks were for doers, not dreamers.

This made them exclusive—not in price, but in purpose.

Lesson for Entrepreneurs

Not every product should be for every customer. You need entry-level offers for learners and premium offers for implementers.

The Takeaway

The Playbooks were a filter. They separated those who collect information from those who act.

👉 Which one are you? Comment “Clarity” if you’re ready to implement.

– Coach JP