Real Life Business Blog

 The $50K Question: What’s the Real ROI of Professional Tax Software.

The Playbooks: Why Hormozi’s Upsell Was Brilliant

August 20, 20251 min read

Introduction

Alongside $100M Money Models, Hormozi launched The Playbooks—a premium upsell.

But here’s the twist: they weren’t for everyone.


What Are The Playbooks?

Detailed, step-by-step frameworks designed to help entrepreneurs implement. Not summaries. Not fluff. Real systems.


Why They Weren’t for Everyone

Hormozi said it himself: if you’re not ready to execute, don’t buy. The Playbooks were for doers, not dreamers.

This made them exclusive—not in price, but in purpose.


Lesson for Entrepreneurs

Not every product should be for every customer. You need entry-level offers for learners and premium offers for implementers.


The Takeaway

The Playbooks were a filter. They separated those who collect information from those who act.

👉 Which one are you? Comment “Clarity” if you’re ready to implement.

– Coach JP

HormoziExecutionSystemsEntrepreneurshipMarketingBusiness
Alvin C. Hill IV, Entrepreneur Acceleration Coach, is a recent MBA graduate and lifelong entrepreneur. He is the CEO of Real Life Business Solutions and Gifted & Talented and the architect of Real Life XP: Entrepreneur Acceleration Program.

Alvin C. Hill IV, MBA aka Coach JP

Alvin C. Hill IV, Entrepreneur Acceleration Coach, is a recent MBA graduate and lifelong entrepreneur. He is the CEO of Real Life Business Solutions and Gifted & Talented and the architect of Real Life XP: Entrepreneur Acceleration Program.

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 The $50K Question: What’s the Real ROI of Professional Tax Software.

The Playbooks: Why Hormozi’s Upsell Was Brilliant

August 20, 20251 min read

Introduction

Alongside $100M Money Models, Hormozi launched The Playbooks—a premium upsell.

But here’s the twist: they weren’t for everyone.


What Are The Playbooks?

Detailed, step-by-step frameworks designed to help entrepreneurs implement. Not summaries. Not fluff. Real systems.


Why They Weren’t for Everyone

Hormozi said it himself: if you’re not ready to execute, don’t buy. The Playbooks were for doers, not dreamers.

This made them exclusive—not in price, but in purpose.


Lesson for Entrepreneurs

Not every product should be for every customer. You need entry-level offers for learners and premium offers for implementers.


The Takeaway

The Playbooks were a filter. They separated those who collect information from those who act.

👉 Which one are you? Comment “Clarity” if you’re ready to implement.

– Coach JP

HormoziExecutionSystemsEntrepreneurshipMarketingBusiness
Alvin C. Hill IV, Entrepreneur Acceleration Coach, is a recent MBA graduate and lifelong entrepreneur. He is the CEO of Real Life Business Solutions and Gifted & Talented and the architect of Real Life XP: Entrepreneur Acceleration Program.

Alvin C. Hill IV, MBA aka Coach JP

Alvin C. Hill IV, Entrepreneur Acceleration Coach, is a recent MBA graduate and lifelong entrepreneur. He is the CEO of Real Life Business Solutions and Gifted & Talented and the architect of Real Life XP: Entrepreneur Acceleration Program.

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2785 E Grand Blvd Unit #381, Detroit, MI 48211, USA

Frequently Asked Questions

Answers To Commonly Asked Questions

What are the benefits of business coaching?

Business coaches help entrepreneurs develop within their personal and business lives, so their businesses can thrive.

This includes identifying strengths and weaknesses, setting personal and professional goals and targets, and holding

the entrepreneur accountable to ensure those goals are reached.

What is Real Life XP?

Real Life XP is our free entrepreneur acceleration course, available in the Real Life Business Builders community. The

three modules in the course focuses first on the entrepreneur mindset, then business systems and processes, and finally building business credit and obtaining business financing.

This course is desgned to help entrepreneurs of all levels.

What is The Real Life Business Builder?

The Real Life Business Builder is an all-in-one CRM and marketing system that we help implement for entrepreneurs to build their contact list and nurture relationships with leads and customers. The system includes a website/funnel builder, email and SMS marketing and the option to brand the software as your own and resale it for profit. With a price as low as $80 per month, you have more than enough room to spend money on ads, which we will also run for you, if need be.

What else do you offer?

Real Life Business Solutions offers a wide range of products and services, including eBooks, workbooks, courses, and other educational material as well as business plans, marketing plans, and specialized business solutions.

Is group coaching or 1-on-1 coaching available?

Yes, we offer different coaching programs to accomodate coaches who enjoy building in a community and those who

are more comfortable in a more personal setting.

Is there some type of guarantee?

Yes. Real Life Business Solutions provides more than enough tools and resources to help entrepreneurs grow into who they need to become to be successful, but doing the work is still up to the client. While we can't guarantee specific results, we can guarantee that we will provide all of the things we promise or you will receive all of your money back.

Do I have to own a business to join the Real Life Business Builder Community?

No. The Real Life Business Builder Community is designed to help entrepreneurs and aspiring entrepreneurs. As long as you are interested in business and business conversations, the community will be of value to you.

Why are there no prices on the website?

Due to the unique nature of every person and

every business, consulting prices cannot be quoted

until we have our initial strategy session. We offer

some programs, with prices, to offer a starting

point, but any personalization will require direct communication before a proposal is drawn up.

Contact Us

(313) 883-9664

Real Life Business Solutions 2785 E

Grand Blvd, Suite 381Detroit, MI 48211

© 2024 Real Life Business Solutions, LLC -

All Rights Reserved · Privacy policy

2785 E Grand Blvd Unit #381, Detroit, MI 48211, USA

Frequently Asked Questions

Answers To Commonly Asked Questions

What are the benefits of business coaching?

Business coaches help entrepreneurs develop within their personal and business lives, so their businesses can thrive.

This includes identifying strengths and weaknesses, setting personal and professional goals and targets, and holding

the entrepreneur accountable to ensure those goals are reached.

What is Real Life XP?

Real Life XP is our free entrepreneur acceleration course, available in the Real Life Business Builders community. The

three modules in the course focuses first on the entrepreneur mindset, then business systems and processes, and finally building business credit and obtaining business financing.

This course is desgned to help entrepreneurs of all levels.

What is The Real Life Business Builder?

The Real Life Business Builder is an all-in-one CRM and marketing system that we help implement for entrepreneurs to build their contact list and nurture relationships with leads and customers. The system includes a website/funnel builder, email and SMS marketing and the option to brand the software as your own and resale it for profit. With a price as low as $80 per month, you have more than enough room to spend money on ads, which we will also run for you, if need be.

What else do you offer?

Real Life Business Solutions offers a wide range of products

and services, including eBooks, workbooks, courses, and other educational material as well as business plans, marketing plans, and specialized business solutions.

Is group coaching or 1-on-1 coaching available?

Yes, we offer different coaching programs to accommodate clients who enjoy building in a community and those who

are more comfortable in a more personal setting.

Is there some type of guarantee?

Yes. Real Life Business Solutions provides more than enough tools and resources to help entrepreneurs grow into who they need to become to be successful, but doing the work is still up to the client. While we can't guarantee specific results, we can guarantee that we will provide all of the things we promise or you will receive all of your money back.

Do I have to own a business to join the Real Life Business Builder Community?

No. The Real Life Business Builder Community is designed to help entrepreneurs and aspiring entrepreneurs. As long as you are interested in business and business conversations, the community will be of value to you.

Why are there no prices on the website?

Due to the unique nature of every person and every business, consulting prices cannot be quoted until we have our initial strategy session. We offer some programs, with prices, to offer

a starting point, but any personalization will require direct communication before a proposal is drawn up.

Contact Us

(313) 883-9664

Real Life Business Solutions

2785 E Grand Blvd, Suite 381

Detroit, MI 48211

© 2024 Real Life Business Solutions, LLC - All Rights Reserved · Privacy policy